Google Adsense Check + BlueDart – Worst Example of IT Systems Deployment

If you are an Adsense Publisher in India, then you will know that Google’s Internal System and Mechanism to track the Adsense Check is one of the Worst Systems. Adding to the woos of publishers is a Courier company known as Bluedart which has tied up with DHL, knocking the global brand name of the latter.

Google distributes check but never updates the tracking number in the system. BlueDart with highest labor turnover fail to discover the address of the AdSense Publisher and hence returns the check as undelivered. Complaints to Google go un-answered.

Google should probably go for Electronic Funds Transfer rather than this tedious process of mailing the checks or go with Indian Government SpeedPost which comes at fraction of the cost of BlueDart and delivery is assured as well.

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